In this video, Martha LeBlanc from Optiv reveals how her team tackled the challenges of maintaining brand consistency after a major merger. From navigating branding chaos to boosting efficiency, Martha shares how Optiv turned things around with the help of Templafy. Discover how they strengthened brand trust—a key factor for 81% of consumers—and improved storytelling to create a unified brand presence. If you're curious about the power of brand consistency in building client trust, this one's for you!